Yesterday Google India announced launch of another tool in its wide range of services – to find product pricing information in India. As per the blog post, this new shopping tool scans millions of web pages to gather the product information and its pricing details across various online commercial sites. The tool then abstracts product name, image and prices and displays them to user to aid her shopping decision. So, now you can just type in “Samsung LCD TV”, hit Search button and Google will provide you with Samsung LCD television prices across different online shopping sites in India, all at your fingertip!
You can access this option by entering search term in Google India search, click on Search and then on the Results page, click on Show options… above the results and select Shopping from the left hand side options panel.
If you want to limit your search to specific price range, Google provides you with the option to specify price range in the From and To box on the options panel.
Now this is a nice addition by Google to help potential buyers do some sort of basic market research before making a buying decision, but picture is not all that rosy. First and foremost, even though internet is such a rage in India, buying electronic gadgets, furniture, daily accessories from websites is still in its infancy. Most of the shopping still happens through retail outlets, superstores or shopping malls. There is quite a sizable price difference between online shopping and shopping from a store, making Googled pricing decision unusable. Secondly, as the Google retrieves information by scanning web pages, chances are that the pricing information you get may not be up-to-date. Thirdly, Google has its own limitations to fetch correct details. For example, do a shopping search on Godrej Eon Refrigerator. Check if you get what I see on my PC:
Do you see the highlighted figures? I was surprised to see Rs. 479 and Rs. 999 listed there as refrigerator prices. When I clicked the links, I came to know that those are only the shipping charges. Getting the point? you can’t always trust on Google results. Another downside to this tool is limited range of options it provide. For example, you can’t narrow down the results for a LCD TV based on brand name, resolution, warranty period, size etc. The only thing you can control is the price range. This tool would be more effective if it can be combined with Google Squared, providing a comprehensive matrix of shopping information to buyer. We will have to wait and watch to see how Google improves our shopping experience with this tool. How do you like this tool and what’s your opinion on this? Pleave leave a comment below and keep geeking!